From Production to Leadership. Women in Photonics

How Sandra Schwürzinger Conquered the Laser World at IMM Photonics

News & Insights

Published 09/09/2025

One Woman. One Company. One Passion for Technology.
When you talk to Sandra Schwürzinger, one thing becomes clear right away: she’s a doer.

A Gut Feeling – and the First Step into Laser Technology

A woman who took charge of her own career – and shows what female success can look like in high-tech environments.
And that in a field long considered a male domain: photonics.

In 2000, Sandra walked into the production hall of IMM Photonics back in those days, in Viechtach – not as an engineer, not as a manager, but as a production floor employee.

From her place on the production, the world of laser technology, optical systems, and custom photonic components seemed abstract at first. But what Sandra discovered wasn’t just a job – it was a world full of opportunity.



I had no idea how lasers worked, but I was curious. And that curiosity was nurtured at IMM Photonics.

Sandra Schwürzinger
Chief Digital Officer

Discovering a Passion: From Hands-On Work to a Bachelor’s Degree

What began in a production role soon evolved into a full-fledged passion for technology.

With IMM Photonics’ support, Sandra completed her technical diploma, and later her Bachelor of Engineering – while working full time. She studied after hours, wrote papers on weekends, and found consistent guidance in her mentor, Christian Pritzl.

Meanwhile, her career grew step by step:

From production, to development, to digital transformation

Today, Sandra is responsible for digital innovation at IMM Photonics and is part of the extended leadership team.

It’s not about being promoted because I’m a woman. It’s about being taken seriously – just like anyone else.

IMM Photonics: Where People – and Careers – Can Grow

IMM Photonics develops and manufactures:

  • Custom optical interconnects
  • Laser sources
  • Fiber optics and assemblies
  • Integrated photonic modules

But most importantly: it builds an environment where people can thrive.

Two women discussing laser components at IMM Photonics

Sandra’s journey is more than a personal success story – it exemplifies a corporate culture that fosters genuine growth.

Why IMM Photonics Stands Out

Work–life balance that works: Employees can bring their children to work when needed—showing true flexibility, especially for working moms.

Collaboration beats hierarchy: Progress is a team effort – and every door is open along the way.

Continuous learning is encouraged: Flexible work and further education is actively supported at IMM Photonics.

Equality in action: Gender and age don’t define career paths – skills and mindset do.

Production with purpose: Women lead in areas such as fine assembly, soldering, and fiber connector bonding – many of them coming from non-technical backgrounds like hairstyling or crafts.

We don’t hire perfect resumes – we train based on potential.

“Just Go For It”: Sandra’s Message to Future Female Engineers

To many, technology still speaks with a male voice. But to Sandra, it’s a space full of curiosity, opportunity, and growth – especially for women.

That’s why her advice is clear:

“Just go for it. Be curious. Don’t overthink it.”

She’s not alone: colleagues like Nicole Stern, currently earning her own technical diploma, are already following in her footsteps.
Through programs like Girls’ Day, IMM Photonics helps inspire the next generation of women in photonics and engineering.

Final Thought: Where Laser Precision Meets Passion

IMM Photonics proves that technical excellence and human-centered leadership go hand in hand.

This is a place where laser solutions for industrial applications are developed – and where careers shine just as brightly.

Like Sandra Schwürzinger’s:
Once a production line worker – now a digital leader helping shape the future of laser technology at IMM Photonics.

Looking to grow your career in photonics? Explore career opportunities at IMM Photonics.

NOTHING REPLACES
A PERSONAL CONVERSATION
Feel free to call us or send us an email via the following link Contact
IMM Photonics Doris Clemente

Doris Clemente

Human Ressources

Laser technology with an impact

How our photonics solutions solve real challenges

News & Insights

Published 01/07/25

In a world in which technologies are becoming increasingly complex and challenges more global, photonics solutions play a decisive role – without being in the spotlight.

Kundenspezifische Laserlösungen

At IMM Photonics, we work to create concrete added value with customized photonics solutions. With our individual solutions, we do not supply “off-the-shelf” technology, but targeted answers to customer-specific applications.

We develop and produce customer-specific laser modules, optical and optoelectronic components, LED systems and fiber optic solutions for a wide range of applications. Our solutions are precise, efficient and sustainable and are often used where they are not even visible at first glance.

Industry solutions for practical applications

Whether in digitalization, food inspection, the automation of industrial processes or in medical technology – our products make their contribution wherever reliability, precision and sustainability are required.

For example: our FIBERPOINT® series fibre optic testers help with fibre continuity testing and fibre breakage detection, enabling precise fault location and minimizing downtimes. They therefore make a decisive contribution to the construction and maintenance of modern fiber optic networks and at the same time help to reduce energy-intensive data transmissions via copper.

 

Laser Anwendungen

Our solutions – precise, efficient, sustainable

In the food industry, our laser systems support modern inspection systems: purity, sorting according to ripeness or packaging control – all this is done with the highest precision.

Stationary or for mobile use: with our high-precision UV curing systems from the ilumCURE series, UV adhesives can be cured particularly efficiently and reliably in industrial production processes – for greater process stability with reduced energy consumption.

Precision in alignment: Our laser modules support the precise set-up of complex production systems and ensure that systems function smoothly from day one. This saves set-up time, avoids errors and increases efficiency.

Laser-based sensor technology also plays a role in the early detection of heart attacks. Our optical systems help to make life-saving diagnostics faster and more reliable – further proof that photonics can be vital.

All of this shows that photonics is a key technology for many of the most pressing issues of our time – from sustainability to automation and healthcare.

NOTHING REPLACES
A PERSONAL CONVERSATION
Feel free to call us or send us an email via the following link Contact
IMM Photonics Maximilian Heym

Maximilian Heym

Chief Sales Officer

Sustainability with Substance

IMM Photonics Receives the EPIC Sustainability Award 2025

News & Insights

Published 15/04/2025

A bright meeting room above the rooftops of Munich. On the table, a small, crystal-clear glass cube – the EPIC Sustainability Award 2025. Christian Raith, CEO of IMM Photonics, proudly accepts the accolade.

“This recognition sends a strong message – to our team, our partners, and the entire industry,” he says.

Why was IMM Photonics selected?

Because it’s not about isolated initiatives – it’s about a comprehensive transformation across all levels of the company.

Sustainability as a Strategic Pillar – Since 2015

IMM Photonics has pursued a consistent sustainability policy since 2015. One clear result: in 2023, the company reduced its CO₂ emissions by over 45% compared to the previous year. Switching to 100% green electricity at the Teisnach site and introducing energy-saving LED lighting at all locations are just a few of the milestones achieved.

EPIC Sustainability Award 2025

Resource Conservation and Efficiency in Daily Operations

In production, mercury-based lamps have been replaced with UV LEDs. An in-house water purification system saves thousands of PET bottles each year. Motion sensors help reduce unnecessary energy consumption, and nearly the entire company fleet now runs on electric vehicles.

What’s the tangible impact?

A measurable reduction in environmental footprint and operational costs – and a working model for sustainable industry practices in the mid-sized business sector.

Responsibility Beyond Factory Walls

At IMM Photonics, sustainability also includes social responsibility: with company-sponsored retirement plans, employer-funded health insurance, and full flexibility in choosing the place of work. Suppliers are equally required to commit to fair working conditions, ethical conduct, and environmental responsibility.

Bottom line: Sustainable business requires sustainable leadership – both internally and externally.

EPIC Award Verleihung Barcelona 2025
IMM Photonics label ecovadis Nachhaltigkeit

On the Path to EcoVadis Gold Status

After receiving the Silver Medal in the 2024 EcoVadis sustainability rating, IMM Photonics has set its sights firmly on Gold for 2025. The roadmap includes: A further 30% reduction in CO₂ emissions; less packaging waste through internal process optimization; extended product lifecycles via reduced complexity; increased use of reusable packaging.

Recognition from the Industry – and Momentum for the Future

“This award is visible proof that our strategy is working,” says CEO Christian Raith.

Carlos Lee from EPIC adds:

“IMM Photonics is demonstrating how companies can become role models through their own initiative – benefiting not only the environment and society, but also enhancing their competitive edge.”

Those who take responsibility earn trust – and stand out in the market long term.

Verleihung des EPIC Sustainability Awards 2025

Sustainability as a Competitive Advantage

Partner with a company that not only talks the talk, but walks the walk – every single day.
Have a look on our YouTube video: EPIC Sustainability Award Film

 

 

NOTHING REPLACES
A PERSONAL CONVERSATION
Feel free to call us or send us an email via the following link Contact
IMM Photonics Maximilian Heym

Maximilian Heym

Chief Sales Officer

Girls’ Day – Girls’ Future Day 2025

Project for career and study orientation for girls

News & Insights

Published 10/04/2025

On April 3, 2025, two schoolgirls experienced an exciting Girls’ Day at our plant in Teisnach.

An unforgettable day: Girls’ Day at IMM Photonics

With a warm welcome from Christian Pritzl, Chief Operating Officer, we started Girls’ Day at our plant in Teisnach full of anticipation!

Both schoolgirls were welcomed with open arms and given an exciting tour of the plant. An important safety briefing was on the agenda, which also included valuable information on ESD protective clothing. After all, safety first!

Cleanroom adventure: a look behind the scenes

Equipped with special cleanroom clothing, the girls went into the ISO 6 class cleanroom. Here, the schoolgirls learned about the special requirements and working methods of a cleanroom.

Their manual skills were also put to the test, as they were allowed to try their hand at gluing lenses under the strict cleanroom conditions. A real adventure for the young talents!

Girls Day Teilnehmerinnen Werk Teisnach

A little refreshment and then off to the collimators!

After a well-earned break during which they fortified themselves with delicious buttered pretzels, the girls were full of energy to work on collimators. They had the opportunity to understand how these important optical components work and how they are constructed, and to get hands-on themselves. It was impressive how quickly they got to grips with the material!

A great moment – soldering with skill and precision

The highlight of the day was soldering! Here the participants were able to demonstrate their skill and precision by making their own workpieces. A real feeling of pride and success – when they held their creations in their hands! To round off the day, the girls received their self-made workpieces and promotional materials as a memento of this special day.

We are proud of the great achievements of our Girls’ Day participants and hope that they will take many inspiring impressions home with them!

Christian Pritzl
Chief Operating Officer

Silver label for IMM Photonics

EcoVadis Award

News & Insights

veröffentlicht am 18.02.25

After IMM Photonics received the bronze medal in a sustainability assessment by EcoVadis at the beginning of 2024, a new assessment was carried out at the beginning of this year, resulting in an impressive silver medal.

IMM Photonics ecovadis label nachhaltigkeit

This puts IMM Photonics in the top 15% of companies that have had their sustainability performance assessed by EcoVadis in the last 12 months.

The silver medal is not only a sign of the company’s commitment to acting responsibly, but also an important step towards a more sustainable future.

“Sustainability is an issue close to our hearts at IMM Photonics and we are proud of the progress we have made in such a short time”

Christian Raith
Chief Executive Officer

EcoVadis is a globally recognized provider of sustainability ratings for companies and has a network of over 150,000 rated companies. The ratings are based on a comprehensive set of criteria: Environment, Labor and Human Rights, Ethics and Sustainable Procurement.

IMM Photonics uses the results of the regular EcoVadis assessments to continuously improve its sustainability performance and thus invest further in sustainable solutions.

A visit to IMM Photonics

Innovative company with a vision for the future

News & Insights

Published on 11/12/24

County Executive Dr. Ronny Raith, Chief Operating Officer Christian Pritzl, Teresa Sitzberger from the County Economic Development Office, and Mayor Daniel Graßl are excited about the planned site expansion.

Press Release County Executive Dr. Raith visits IMM Photonics

Teisnach. Near the Teisnach Technology Campus, IMM Photonics has established itself as an innovative company renowned for its quality and technical precision. Recently, County Executive Dr. Ronny Raith, Teresa Sitzberger from the County Economic Development Office, and Mayor Daniel Graßl visited the production site to gain firsthand insight into the company.

After being provided with special protective clothing designed to guard against electrostatic discharge, Chief Operating Officer Christian Pritzl guided the guests through the production facility. During the tour, he explained the company’s various operational areas and introduced its product portfolio.

Since its founding in 1992, IMM Photonics has been synonymous with innovative and durable high-tech solutions “Made in Germany.” The family-run business, now led by Christian Raith in its second generation, develops laser and fiber optic components as well as optoelectronic systems. With its diverse product portfolio, IMM Photonics serves key industries such as industrial applications, medical technology, sensors, life sciences, and data communications.

Our county boasts tremendous potential, and the businesses located here can absolutely compete in quality with the world market leaders.

Dr. Ronny Raith
County Executive

While development and sales are based in Unterschleißheim near Munich, manufacturing is centered at the Teisnach location. Across both sites, the company employs a total of 56 staff members—with further growth on the horizon. “In the future, we aim to provide in-house training in manufacturing and develop our talent directly within the company,” explained Pritzl. The apprenticeship program for “Industrial Mechanic with a Focus on Precision Instrument Manufacturing” is already in the planning stages in collaboration with the Chamber of Industry and Commerce (IHK). Among the 18 women working in production in Teisnach, many have been with the company for years, joining as career changers.

Press Release County Executive Dr. Raith visits IMM Photonics

We have very low employee turnover.

Christian Pritzl
Chief Operating Officer Production
IMM Photonics Company quality management

The growing demand for specialized and innovative photonics solutions presents new challenges for IMM Photonics, including a lack of production and storage capacity. To meet this demand, an expansion of the Teisnach site is planned.

The planned extension to the existing building will be carried out by the landlord, OZB Teisnach GmbH. “Construction can begin as soon as the organizational prerequisites—such as leasing the upper floor of the planned expansion area—are met,” emphasized Mayor Daniel Graßl.

County Executive Dr. Raith expressed his gratitude during his visit for IMM Photonics’ commitment to the region and emphasized the company’s importance: “The decision to expand in Teisnach is a major asset for the region and strengthens local economic development.”

Click here for the press release from the Regen County.

Living sustainability

Sustainability is the future

News & Insights

Published on 10/11/24

An Interview with CEO Christian Raith on Responsibility, Values, and Positive Surprises.

Sustainability is one of the most critical issues companies will face in the coming years, as both politics and society increasingly demand that businesses take on more responsibility in climate and environmental protection. What does this mean for medium-sized companies? Christian Raith, CEO of IMM Photonics, has answers.

What sustainability requirements does IMM Photonics face?

Christian Raith: First of all, it’s important to note that we are relatively unaffected by regulatory requirements, as we neither have high-energy production nor process many hazardous substances. Therefore, our impact is very low compared to other industries. Nevertheless, we have already made many adjustments in the past and are continuing our commitment to sustainability. In this regard, the challenge for us going forward is less about doing even more for the environment and climate than documenting what we’re already doing.

What steps have you taken in your Teisnach production facility for environmental and climate protection?

Christian Raith: For instance, ten years ago, when we built our new facility in Teisnach, we committed to 100 percent LED lighting. Today, that’s standard, but at the time, we were among the pioneers. We operate a woodchip heating system with regional production from the surrounding Bavarian Forest. Our energy strategy also involves maintaining full climate control in production. Humidification in the production area is our primary energy consumer. To avoid excessive heating or cooling from outside, we use 50 percent recirculated indoor air and 50 percent fresh air. Additionally, we use energy from 100 percent green electricity.

IMM Photonics Christian Raith (Geschäftsführer)

Are you purchasing energy, or are you focusing on in-house production?

Christian Raith: We did consider building our own solar farm in the Bavarian Forest—there’s certainly enough space. However, we had to decide against in-house energy production in Teisnach for the time being due to the massive regulatory hurdles.

How do you ensure sustainability is maintained throughout the supply chain?

Christian Raith: We pay very close attention to this point and have established a Code of Conduct with all of our suppliers. After all, sustainability isn’t just about the environment. A core part of it involves human rights, social issues, and how these are managed internally.

And what are your sustainability efforts beyond production and the supply chain?

Christian Raith: This also aligns with our broader strategic direction. Our entire vehicle fleet consists of electric cars, with the only exception being a plug-in hybrid. The building we lease in Unterschleißheim has won a sustainability award, and we actively contribute to efficient energy use there as well. In our offices, we rely 100 percent on LED lighting, and we’ve moved our entire server infrastructure externally to save energy. This has allowed us to reduce our electricity consumption by 50 percent compared to 2020.

Many companies complain about the additional work required by increased documentation and reporting obligations. Do you agree with that sentiment?

Christian Raith: It is indeed an additional administrative burden that’s noticeable. But we’re not doing this without reason; we’re working toward creating a livable future for ourselves, our children, and our grandchildren. As a business owner and a person, this mission is very close to my heart. For example, I am currently working on transforming my private home into an energy-positive house, and I’m proud to say that I’m close to achieving that goal completely.

IMM Photonics Sustainability infografic
IMM Photonics label ecovadis Nachhaltigkeit

IMM Photonics is EcoVadis-certified. What does this certification entail, and why is it important to you?

Christian Raith: EcoVadis is an internationally recognized platform that evaluates and helps companies improve their sustainability performance. At the start of the certification process, we had our already implemented measures and existing documentation assessed by EcoVadis. We are proud that we were able to significantly distinguish ourselves from the majority of local companies and received the Bronze award, more or less right from the start. Our short-term goal is to achieve Silver status soon and to continuously improve from there.

People matter

News & Insights

published on 10/28/24

Skilled professionals are scarce, and demand exceeds supply. IMM Photonics feels this pressure, especially in production and STEM fields. But instead of despairing, this mid-sized technology company has tackled the issue head-on. In our latest article, we explore how IMM Photonics is addressing current challenges and the solutions it has developed.

IMM Photonics News C. Raith und M. Buesing in conversation

When we post a job opening, we no longer receive a large volume of applications. And among those we do receive, many incoming applications do not meet our requirements,” says CEO Christian Raith, describing the current situation in the search for new employees. He is aware that he’s not alone in facing this challenge, as numerous other technology companies are competing for highly sought-after talent in STEM fields. Additionally, as a specialist in custom laser solutions, IMM Photonics operates in a true niche market. For Raith and his leadership team, this is a strong incentive to counter the skills shortage through both new and proven approaches.

Three-Round Interviews

Candidates notice a difference from many other companies right at the interview stage. At IMM Photonics, time is taken to get to know applicants thoroughly over three rounds, introduce them to the team, and then hold a final one-on-one conversation. “The feedback is usually extremely positive,” says Raith. He’s even asked new employees later why they chose IMM Photonics. “The answer often was that while we didn’t offer the best package, we made the most effort to connect with them. The appreciation they felt upfront was a key factor—they could see that we genuinely value people.”

Corporate Culture: Tradition Meets Modernity

Once onboard, employees tend to stay. Whether in production in Teisnach or the office in Unterschleißheim, employees at IMM Photonics stay on average for around 13 years. Even longer tenures of 25 years or more are not uncommon. Another indicator of high satisfaction and loyalty is that, despite having the option to work remotely, the Unterschleißheim office is far from empty. Some even make one-and-a-half-hour commutes to work in person with their colleagues. When asked why his employees enjoy working there so much, Raith humbly credits the company’s 25-year corporate culture, which has developed naturally over time. However, he and his leadership team actively work to modernize the culture. They are moving toward a company-wide informal “you,” foster open, level-based communication, organize joint events and excursions, and provide ample opportunities for involvement and growth.

imm photonics pic career social media astronaut hitchhiking
IMM Photonics employee situation unterschleissheim-1

Promoting Openness and Engagement

For a company like IMM Photonics, which continually explores new avenues and develops unique products, it’s essential to create space for creativity and exchange. Both in Unterschleißheim and Teisnach, there’s a shared understanding that conversations at the coffee machine are sometimes more important than those at the conference table. IMM Photonics places great emphasis on personal responsibility and an open, constructive approach to mistakes. “Let’s be realistic: we’ve learned the most from our mistakes. I think that’s something everyone can say about themselves. What matters is drawing lessons from them and emerging stronger,” says Raith. Original ideas and initiatives are encouraged, and everyone is invited to contribute to sustainability efforts—new suggestions are always welcome.

Generational Transition—Planned Over Years

However, the long tenures mentioned above also pose challenges for IMM Photonics. The leadership team is aware that the upcoming generational shift could impact the company significantly if not adequately prepared. To address this, IMM Photonics has created a multi-year program. Each new hire, for example, is paired with an individual mentor, which not only helps them integrate into the company but also proactively facilitates knowledge transfer. Additionally, IMM Photonics invests in its own training programs, expanding beyond business roles to include technical training starting in 2026. “By training employees in technical fields, we can qualify specialists precisely for our needs, reducing the necessity of external hires and cutting both onboarding costs and the risk of mismatched roles,” emphasizes the CEO.

Through partnerships, we aim to connect with others, encourage knowledge exchange, and, of course, introduce young scientists early on to IMM Photonics as a potential employer.

Marcus Gögelein
CTO IMM Photonics GmbH

Training Down to the Last Detail

Even when well-trained professionals are hired, the existing team invests a lot of time in internal training and development. For instance, developers come from various fields, such as optics, electrical engineering, or mechanical engineering. ‘Despite their excellent foundational training, new hires very rarely come with exactly the expertise we’re looking for. This means they specialize with us in the area where we need them,’ says CTO Marcus Gögelein. The same applies to the production roles in Teisnach.

Chief Operating Officer Christian Pritzl confirms: “We often spend half a year or more training new employees because the high level of dexterity and expertise required here can’t be found off the shelf.” Beyond this patient and intensive onboarding, IMM Photonics supports individual career paths and offers ongoing development opportunities. These range from language courses and additional training, such as safety specialist certifications, to support for further academic studies.

Attractive Employers are Flexible Employers

A significant challenge, especially for younger employees, is balancing family and work life. IMM Photonics therefore places high value on flexibility in scheduling: “We have 60 people with 30 different work schedules,” CEO Raith chuckles. “In our Teisnach production facility, some start at 6 a.m., while here in Unterschleißheim, some begin at 10 a.m. Employees with children might work in the morning, take a break, and continue in the evening—whether from home or on-site. All of this is possible.”

Helping Save a Piece of the World

Looking forward, IMM Photonics aims to enhance its collaboration with universities, particularly with professors in relevant fields. When asked why he would recommend IMM Photonics to young graduates, CEO Raith doesn’t hesitate: “Because they will find a truly exciting work environment here, where they enjoy a lot of freedom, can contribute significantly, and create something truly new. While we may be just one small cog in the machine of innovative solutions for medicine, bioanalysis, data transmission, or measurement technology, our components contribute a bit toward making the world a better place.

IMM photonics pic applications medical MRT

Where does innovation begin?

Added Value through Custom Solutions

News & Insights

published on 10/20/24

A bright meeting room overlooking the rooftops of the Unterschleißheim industrial area: the door opens, and CTO Marcus Gögelein enters the room. His team watches eagerly as he quietly places a small component on the table. It’s unassuming, only a few millimeters in size, but now it becomes the center of attention. ‘For this,’ Gögelein says, ‘we need a new solution.

IMM Photonics News production-12

This is how many new projects begin at IMM Photonics in Unterschleißheim. The company specializes in developing and manufacturing custom solutions for clients, with a focus on lasers and optics used in fields such as medical technology, biotechnology, measurement technology, and data transmission. ‘In other words, we develop solutions for solutions,’ explains K. Julius Weder, the newest member of Gögelein’s development team.

 

Unique, Better, Flawless

Clients approach IMM Photonics for a variety of reasons. Sometimes it involves developing a completely new laser system based on a detailed performance and requirements specification. Other times, it’s about replacing an old, discontinued optoelectronic component—but not with a simple drop-in replacement. Instead, clients request a solution that also accommodates their additional, highly complex applications. Occasionally, it’s troubleshooting an existing design where a desperate client seeks help from the experts or manufacturing small and micro-series production runs.

Beyond Standards

At IMM Photonics, innovation is part of the daily routine. Whether it’s laser modules, collimators, LEDs, detectors, or driver electronics, standard solutions often fall short in solving the complex challenges that clients face. In other cases, standard solutions aren’t sufficient to create the innovative products that deliver added value and secure competitive advantage. Each project starts with specific client requirements and needs from various industries, which are carefully analyzed and adapted accordingly.

IMM Photonics News production-2

Path of Least Resistance

But how does the development team proceed from there? Is there some sort of tried-and-true formula? “At the beginning, it often starts with classic brainstorming,” explains Head of Development Gögelein. However, the process that follows is almost never the same, as it depends on the specific customer requirements.

The only thing you could maybe say,” reflects Weder, “is that development is essentially always about taking the path of least resistance, even if that might sound totally unglamorous at first.” He explains with an example: “If a requirement is minimal, I don’t need to jump straight into a large simulation. Say a client simply wants light to hit a specific shape, size, and distance in a very basic form – I can start by just putting a lens in front of a light source and checking: does the spot fit in the back?” In this case, rather than diving straight into calculations, the first question would be: Is there something comparable already available?

IMM Photonics picture process

The Funnel Principle of Development

Overall, the two developers explain, the process can be compared to a funnel:

  • Top level: The initial question is, “Do we already have something similar, and can we adapt it to what we need?”
  • Second level: If that doesn’t work, they ask, “Can we modify something we already have?” If so, they proceed with that.
  • Third level: The next filter is, “What exactly would we need to create from scratch to make it work?”
  • Fourth level: Then comes, “If we were to think completely innovatively and design something new, would the effort be worth it economically?”
  • Fifth and final level: Finally, they assess the physical feasibility, because, as Gögelein and Weder know, “sometimes the laws of nature simply don’t cooperate, and even the greatest creativity and experience have their limits.

Because Innovation Takes Effort

Only if at least one of these levels can be answered with a “yes” is the project considered feasible and worthwhile. The funnel model also clearly illustrates that innovation can occur at various levels, ranging from simple “recombination” at the top to complete redevelopment. “The effort we have to put in increases with each level,” Gögelein explains, adding, “This shows clearly: innovation always requires effort. I think that’s often overlooked with this buzzword. True innovation needs money, time, thought, trials, and errors.”

From Idea to Economic Viability

But what exactly is “true” innovation? “Since people don’t really invent anything new but instead create new relationships and connections, every innovation is ultimately a recombination. The more unknowns there are in what we’re developing, the more innovation is needed and/or possible,” says Weder, adding, “For me, ‘true’ innovation is a recombination of existing modules with very, very few data points.”

Accordingly, the funnel acts as a kind of gradient that helps Gögelein’s team determine if the effort they put in aligns with the client’s goals. This ensures from the start that clients only incur the necessary costs. At IMM, it’s never about ideas for their own sake, but rather about enabling new processes and technologies or improving existing ones.

Partner for laser components

5 key criteria developers should consider when choosing a manufacturer

News & Insights

published on 10/24/24

Whether at the university, in the lab, or in a company, anyone looking for a specific laser component for innovative projects often feels like they’re searching for a needle in a haystack. Frequently, the only option is to have the part custom-made. But who can be relied upon? Here, we’ve outlined five criteria to help you choose the right design and manufacturing partner.

From mechanical engineering and measurement technology to medical technology and bioanalytics, all these industries require custom solutions in laser, fiber optics, UV & UVC tailored to specific demands. For critical applications, standard products rarely provide the necessary precision, performance, or functionality. In such cases, specialized manufacturers are needed—those who can precisely meet customer requirements and offer development, design, prototyping, and production all under one roof.

But what sets one specialized provider apart from another? In this blog post, we’ve compiled five practical criteria that significantly contribute to customer satisfaction and long product lifecycles.

IMM Photonics pic news Partner wanted

1. Find a sales team that speaks your language

The first point of contact between you and your potential contractor is the sales team, where the groundwork for a successful and straightforward collaboration is already laid. It’s essential that your contact listens carefully, asks the right questions, and understands your requirements precisely. Ideally, the salesperson you’re speaking with has a technical background and a solid understanding of your needs.

Additionally, ensure that the development department is involved in your project at an early stage to evaluate the assignment from their specialized perspective. In this phase, all requirements and needs are reviewed, questioned, and refined in detail. This creates transparency and the highest possible planning security for both sides. Such a process is especially advantageous if you already have a finished design that needs production or optimization, as it allows for early identification of potential weaknesses, avoiding costly trial-and-error or unnecessary detours.

2. Keep manufacturing in mind from the outset

Similar advantages come from choosing a partner who not only supports your photonics project through the design and prototyping phases but can also guide it into series production. In such companies, manufacturing expertise feeds back into the development department. Through comprehensive support, the team keeps feasible manufacturing methods — both existing and new — in mind right from the start. This approach minimizes potential issues at the critical handoff from prototyping to series production. With continuous iteration and close collaboration, valuable synergies can be achieved.

If it only becomes clear later that a component cannot be implemented as planned due to manufacturing constraints, adjustments will need to be made. This almost inevitably leads to compromises that could impact both the quality and lifespan of your product.

Therefore, whenever possible, place development and manufacturing in the same hands. This increases the likelihood of receiving design proposals for lasers or optics that are truly feasible.

3. Plan for the long term

While development times in the consumer sector are often short, with production sometimes winding down after just one to three years, specialized applications in fields like medical technology, bioanalytics, and similar areas often require extended lead times. These can span around 10 years or more before the product reaches series production. For such an investment to pay off, the product must also remain on the market for a similarly extended period. For instance, IMM Photonics has been manufacturing one product for a client for nearly 30 years, with plans for it to remain in use for another two decades. If your project falls into a similar category, it’s essential to seek a manufacturer from the start who can ensure stability over long timeframes. These are usually well-established companies with a longstanding client base.

Depending on the market, components not only need to be available long-term but must also meet exceptionally high standards for durability. Factors like component selection, construction method, and cleanliness during production all impact longevity. Therefore, it’s essential to clarify your lifetime requirements for the product early in the engagement process. Additionally, outline the environmental demands the product must withstand in daily use. If necessary, the manufacturer should be capable of subjecting your prototype to specific stress, vibration, or climate cycle tests.

4. Researching for speed

On the other hand, you may need to react quickly to new technologies and market trends. In this case, it’s important to address your expectations for time-to-market promptly. When speaking with different providers, ask them to illustrate typical timelines from product concept to market launch using example projects.

What qualifies as a fast or slower timeline naturally depends on the product’s complexity. Experienced manufacturers like IMM Photonics can design a simple collimator in about a week. After customer approval, it moves into production, and within roughly four weeks, you’ll have the first product developed specifically for you in hand. For highly complex, highly integrated systems, the timeline can easily extend to one and a half to two years.

5. Adhere to purity standards

Particle contamination is a major challenge in the optics field. In measurement applications, even the smallest particles within a module can significantly impact product quality and measurement accuracy — a risk that should ideally be avoided with a cleanroom.

There are two options for this: Flow boxes, a type of mini cleanroom, already provide enhanced cleanliness for optics. A more advanced step in cleanliness and quality is a dedicated, fully enclosed cleanroom specifically classified for the production of optical components. With specialized airflow technology, particles are even more effectively removed from the workspace.

This setup prevents even the smallest deposits on optical surfaces. Access to these cleanrooms is controlled through personnel airlocks, where specialized cleanroom attire is worn. Additionally, strict environmental conditions are maintained; temperature, humidity, and air pressure are precisely regulated to create optimal conditions for assembling optical components. Our tip: Address cleanliness requirements early in the engagement process and inquire about the specific measures taken to ensure particle-free production.

Conclusion

Typically, you won’t find sufficient information on all these criteria on potential partners’ websites. It’s best to schedule an initial consultation with the manufacturers you’re considering and address your questions in person.